Mobile Marketing

The world of mobile marketing can be hard to get your head around but is more important than ever before. With time spent on mobile overshadowing other devices, marketers who can leverage mobile to acquire new users and keep them coming back will reap the biggest rewards. From beginners to experts, learn everything you need to know about mobile advertising and marketing.

Blog Topics Mobile Marketing

Jul 04, 2023

Unlocking convenience: The rising power of on-demand apps

On-demand apps are the final frontier of consumer convenience. Learn how the on-demand model is currently being leveraged and which verticals are in the spotlight.

Jun 22, 2023

How to promote an app on social media

Creating a social media marketing strategy for your app doesn’t have to be hard. Learn how to establish your app’s mobile content marketing with our walkthrough.

Jun 01, 2023

Adjust at MAU 2023: Get the inside scoop!

Adjust returned as a title sponsor to MAU Vegas 2023. Missed it? Get the top insights from our Main Stage presentation, by CPO Katie Madding.

May 26, 2023

Your handbook to successful mobile app branding

Building an app or revamping yours? Get everything you need to know about mobile app branding—from defining your brand’s personality to its visual identity.

May 17, 2023

Surging app demand boosts mobile marketing opportunities in INSEA

Learn how to leverage centralized data, measurement, and analytics to achieve success in INSEA’s booming mobile app market.

May 05, 2023

Mobile e-commerce user experience best practices for app developers

Your app’s e-commerce UX has a critical impact on customer satisfaction, retention, and conversion rates. Explore key elements of UX design and best practices.

May 03, 2023

How to stay on top of your app campaigns in 2023

Adjust’s CPO, Katie Madding shares advice for app marketing campaign management. Get 6 insights to help you work smarter and faster this year.

Apr 24, 2023

Mom's the word: Tips and tricks for the Mother’s Day marketing motherload

Find out which app verticals soar in installs and sessions over Mother’s Day to prepare a stellar seasonal marketing campaign this May.

Apr 19, 2023

Mobile app UX design 101: Tips for success

Your app’s user experience (UX) is fundamental to its success. Get our mobile app design best practices and uncover which design elements are must-haves.

Apr 17, 2023

The rich media ad-vantage for mobile app marketing success

Learn how to use rich media, a type of display advertising that marketers can leverage to improve campaign CTR and long-term user retention.

Apr 12, 2023

Inside Africa's app market: Trends in 2023

Get a comprehensive look at Africa's app market growth and promising upward trends for installs, sessions, and user engagement in 2023.

Mar 31, 2023

Retaining users with tactical in-app messaging

We cover everything you need to know about in-app messaging, including the essential benefits and best practices.