Florida Wine Industry

Florida
Economic Impact Study
2022

WineAmerica, the National Association of American Wineries in Washington, commissioned a 2022 National Economic Impact Study of the Wine Industry by John Dunham & Associates. The study shows that the Florida wine industry generated over $15 billion for the American economy in 2022. Since all 50 states produce and consume wine, the study includes detailed data for each state. Below is the information for Florida.

Florida Wine Industry Highlights

Total
Output

The wine industry generates close to $15.21 billion in total economic activity in the State of Florida, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the state, generating business for firms seemingly unrelated to the wine industry. Real people, with real jobs, working in industries as varied as farming, banking, accounting, manufacturing, packaging, transportation, printing, and advertising depend on the wine industry for their livelihoods.

State
Reach

The Florida wine industry includes a total of 104 wine producers¹ as well as 22 acres of vineyards.²

Job
Creation

The Florida wine industry directly employs as many as 66,327 people, and generates an additional 22,268 jobs in supplier and ancillary industries which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 119,169 jobs are created and supported by the wine industry.

Wage
Generation

The Florida wine industry provides good jobs, paying an average of $45,400 in annual wages and benefits. The total wages generated by direct, indirect, and induced economic activity driven by the wine industry are $5.41 billion.

Tourist
Activity

The Florida wine industry is a major magnet for tourists and tourism-driven expenses. Florida’s “wine country” regions generates 298400 tourist visits and $101.27 million in annual tourism expenditures, benefiting local economies and tax bases.

Tax
Revenue

The Florida wine industry generates sizeable tax revenues on the local, state, and national levels. In 2022, the industry will pay nearly $432.91 million in state and local taxes, and $946.92 million in federal taxes for a total of $1.38 billion. In addition, the industry generates approximately $75.84 million federal consumption taxes and $744.10 million in state consumption taxes which include excise and sales taxes.

1 – Throughout this study, the winery count refers to the number of winery facilities. A single winery may have multiple facilities throughout the state or country. Each of these facilities is included in the winery count.
2 – Vineyard acres refers only to independent farms not owned by wineries, which are counted under “Winery.” 

Economic Impact of the Florida Wine Industry in 2022
Direct Economic ImpactJobsWagesOutput
Winery-1 447 $ 27,772,000 $ 147,749,900
Vineyard-2 8 $ 278,300 $ 674,400
Wholesale 3,558 $ 317,046,200 $ 1,186,011,400
Retail 61,279 $ 2,050,273,300 $ 4,611,724,400
Association 8 $ 627,200 $ 1,639,700
Research and Education 16 $ 1,358,800 $ 3,317,000
Tourism 1,011 $ 28,063,300 $ 76,967,200
Total Direct Impact 66,327 $ 2,425,419,100 $ 6,028,084,000
Supplier Impact JobsWagesOutput
Agriculture 1,039 $ 27,558,000 $ 68,960,900
Business and Personal Services 8,809 $ 599,080,400 $ 1,151,940,500
Construction Jobs 227 $ 13,178,300 $ 53,470,100
Finance, Insurance and Real Estate 4,690 $ 167,696,400 $ 1,008,701,800
Government 459 $ 46,846,200 $ 97,809,800
Manufacturing 966 $ 69,258,600 $ 365,138,000
Mining 25 $ 594,500 $ 10,038,200
Other - $ - $ -
Retailing 368 $ 15,069,900 $ 41,069,200
Transportation and Communication 3,569 $ 271,515,800 $ 912,732,700
Travel and Entertainment 1,289 $ 40,432,300 $ 89,224,900
Wholesaling 827 $ 78,219,300 $ 243,155,000
Total Supplier Impact 22,268 $ 1,329,449,700 $ 4,042,241,100
Induced Economic ImpactJobsWagesOutput
Agriculture 410 $ 16,343,100 $ 34,569,900
Business and Personal Services 12,187 $ 748,886,000 $ 1,384,636,300
Construction 220 $ 12,777,600 $ 50,164,900
Finance, Insurance and Real Estate 4,895 $ 242,846,800 $ 1,613,756,300
Government 325 $ 31,406,000 $ 83,750,900
Manufacturing 750 $ 48,564,300 $ 304,983,000
Mining 16 $ 289,100 $ 6,474,200
Other 528 $ 22,258,900 $ 29,838,900
Retailing 3,980 $ 150,500,000 $ 401,830,300
Transportation and Communication 2,252 $ 173,784,100 $ 615,050,900
Travel and Entertainment 4,137 $ 123,349,800 $ 312,171,300
Wholesaling 874 $ 85,957,200 $ 298,912,200
Total Induce Economic Impact 30,574 $ 1,656,962,900 $ 5,136,139,100
Total Economic Impact
Total Jobs 119,169
Total Wages $ 5,411,831,700
Total Output $ 15,206,464,200
Tourism Impact
Visits 298,391
Tourists90,633
Spending $101,265,000
Grape and Wine Production
Winery Count 104
Vineyard Acres 22
Taxes
Federal Excise Taxes $ 75,843,100
State Excise Taxes $ 195,998,400
Sales Tax $ 548,103,400
Control State Markups $ -
Other Taxes $ -
Total Consumption Taxes $ 819,944,900
Federal Consumption Taxes $ 75,843,100
State Consumption Taxes $ 744,101,800
Federal Business Taxes $ 946,923,200
State Business Taxes $ 432,906,300
Total Business Taxes $ 1,379,829,500
Total Federal Business and Consumption Taxes $ 1,022,766,300
Total State Business and Consumption Taxes $ 1,177,008,100
Total Federal and State Business and Consumption Taxes $ 2,199,774,400

About This Study

Methodologies for the 2022 WineAmerica Economic Impact Study

Methodology

Question and answer

Study Q & A

Contact

Jim Trezise, President, WineAmerica

John Dunham, John Dunham & Associates

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