Hawaii Wine Industry

Hawaii
Economic Impact Study
2022

WineAmerica, the National Association of American Wineries in Washington, commissioned a 2022 National Economic Impact Study of the Wine Industry by John Dunham & Associates. The study shows that the Hawaii wine industry generated over $1 billion for the American economy in 2022. Since all 50 states produce and consume wine, the study includes detailed data for each state. Below is the information for Hawaii.

Hawaii Wine Industry Highlights

Total
Output

The wine industry generates close to $1.16 billion in total economic activity in the State of Hawaii, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the state, generating business for firms seemingly unrelated to the wine industry. Real people, with real jobs, working in industries as varied as farming, banking, accounting, manufacturing, packaging, transportation, printing, and advertising depend on the wine industry for their livelihoods.

State
Reach

The Hawaii wine industry includes a total of 6 wine producers¹ as well as 0 acres of vineyards.²

Job
Creation

 The Hawaii wine industry directly employs as many as 5,095 people, and generates an additional 1,341 jobs in supplier and ancillary industries which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 8,535 jobs are created and supported by the wine industry.

Wage
Generation

The Hawaii wine industry provides good jobs, paying an average of $52,900 in annual wages and benefits. The total wages generated by direct, indirect, and induced economic activity driven by the wine industry are $451.13 million.

Tourist
Activity

The Hawaii wine industry is a major magnet for tourists and tourism-driven expenses. Hawaii’s “wine country” regions generates 800 tourist visits and $267,400 in annual tourism expenditures, benefiting local economies and tax bases.

Tax
Revenue

The Hawaii wine industry generates sizeable tax revenues on the local, state, and national levels. In 2022, the industry will pay nearly $41,200 in state and local taxes, and $57,900 in federal taxes for a total of $99,100. In addition, the industry generates approximately $5.14 million federal consumption taxes and $36.38 million in state consumption taxes which include excise and sales taxes. 

1 – Throughout this study, the winery count refers to the number of winery facilities. A single winery may have multiple facilities throughout the state or country. Each of these facilities is included in the winery count.
2 – Vineyard acres refers only to independent farms not owned by wineries, which are counted under “Winery.” 

Economic Impact of the Hawaii Wine Industry in 2022
Direct Economic ImpactJobsWagesOutput
Winery-1 56 $ 2,956,400 $ 16,767,900
Vineyard-2 - $ - $ -
Wholesale 270 $ 17,509,300 $ 66,825,500
Retail 4,767 $ 213,003,800 $ 455,738,900
Association - $ - $ -
Research and Education - $ - $ -
Tourism 2 $ 82,800 $ 203,200
Total Direct Impact 5,095 $ 233,552,300 $ 539,535,500
Supplier Impact JobsWagesOutput
Agriculture 198 $ 2,779,900 $ 6,322,600
Business and Personal Services 501 $ 40,931,300 $ 75,841,200
Construction Jobs 13 $ 1,111,300 $ 3,604,100
Finance, Insurance and Real Estate 239 $ 10,960,800 $ 58,900,600
Government 32 $ 3,940,400 $ 6,602,700
Manufacturing 36 $ 2,077,100 $ 14,103,200
Mining 1 $ 37,800 $ 300,600
Other - $ - $ -
Retailing 25 $ 1,112,700 $ 3,155,600
Transportation and Communication 143 $ 14,220,300 $ 45,237,700
Travel and Entertainment 91 $ 3,538,300 $ 7,331,300
Wholesaling 62 $ 5,204,700 $ 16,481,300
Total Supplier Impact 1,341 $ 85,914,600 $ 237,880,900
Induced Economic ImpactJobsWagesOutput
Agriculture 55 $ 1,158,000 $ 2,500,300
Business and Personal Services 891 $ 65,532,300 $ 113,611,700
Construction 16 $ 1,293,000 $ 4,254,900
Finance, Insurance and Real Estate 250 $ 13,121,700 $ 115,310,700
Government 26 $ 2,906,400 $ 6,808,000
Manufacturing 47 $ 2,480,000 $ 17,282,700
Mining 1 $ 26,700 $ 239,000
Other 53 $ 2,862,700 $ 3,207,200
Retailing 281 $ 12,070,800 $ 32,243,200
Transportation and Communication 133 $ 12,989,500 $ 43,011,300
Travel and Entertainment 282 $ 10,995,300 $ 24,854,300
Wholesaling 64 $ 6,224,400 $ 21,500,500
Total Induce Economic Impact 2,099 $ 131,660,800 $ 384,823,800
Total Economic Impact
Total Jobs 8,535
Total Wages $ 451,127,700
Total Output $ 1,162,240,200
Tourism Impact
Visits 788
Tourists239
Spending $267,400
Grape and Wine Production
Winery Count 6
Vineyard Acres -
Taxes
Federal Excise Taxes $ 5,140,000
State Excise Taxes $ 8,147,000
Sales Tax $ 28,229,100
Control State Markups $ -
Other Taxes $ -
Total Consumption Taxes $ 41,516,100
Federal Consumption Taxes $ 5,140,000
State Consumption Taxes $ 36,376,100
Federal Business Taxes $ 57,900
State Business Taxes $ 41,200
Total Business Taxes $ 99,100
Total Federal Business and Consumption Taxes $ 5,197,900
Total State Business and Consumption Taxes $ 36,417,300
Total Federal and State Business and Consumption Taxes $ 41,615,200

About This Study

Methodologies for the 2022 WineAmerica Economic Impact Study

Methodology

Question and answer

Study Q & A

Contact

Jim Trezise, President, WineAmerica

John Dunham, John Dunham & Associates

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