Massachusetts Wine Industry

Massachusetts
Economic Impact Study
2022

WineAmerica, the National Association of American Wineries in Washington, commissioned a 2022 National Economic Impact Study of the Wine Industry by John Dunham & Associates. The study shows that the Massachusetts wine industry generated over $5 billion for the American economy in 2022. Since all 50 states produce and consume wine, the study includes detailed data for each state. Below is the information for Massachusetts.

Massachusetts Wine Industry Highlights

Total
Output

The wine industry generates close to $5.08 billion in total economic activity in the state of Massachusetts, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the state, generating business for firms seemingly unrelated to the wine industry. Real people, with real jobs, working in industries as varied as farming, banking, accounting, manufacturing, packaging, transportation, printing, and advertising depend on the wine industry for their livelihoods.

State
Reach

The Massachusetts wine industry includes a total of 66 wine producers¹ as well as 112 acres of vineyards.²

Job
Creation

The Massachusetts wine industry directly employs as many as 20,910 people, and generates an additional 5,560 jobs in supplier and ancillary industries which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 35,367 jobs are created and supported by the wine industry.

Wage
Generation

The Massachusetts wine industry provides good jobs, paying an average of $58,200 in annual wages and benefits. The total wages generated by direct, indirect, and induced economic activity driven by the wine industry are $2.06 billion.

Tourist
Activity

The Massachusetts wine industry is a major magnet for tourists and tourism-driven expenses. Massachusetts’ “wine country” regions generates 134500 tourist visits and $45.65 million in annual tourism expenditures, benefiting local economies and tax bases.

Tax
Revenue

The Massachusetts wine industry generates sizeable tax revenues on the local, state, and national levels. In 2022, the industry will pay nearly $165.30 million in state and local taxes, and $348.72 million in federal taxes for a total of $514.02 million. In addition, the industry generates approximately $26.35 million federal consumption taxes and $112.29 million in state consumption taxes which include excise and sales taxes.

1 – Throughout this study, the winery count refers to the number of winery facilities. A single winery may have multiple facilities throughout the state or country. Each of these facilities is included in the winery count.
2 – Vineyard acres refers only to independent farms not owned by wineries, which are counted under “Winery.” 

Economic Impact of the Massachusetts Wine Industry in 2022
Direct Economic ImpactJobsWagesOutput
Winery-1 315 $ 15,859,100 $ 99,250,200
Vineyard 163 $ 958,200 $ 5,864,500
Wholesale 1,223 $ 128,415,300 $ 403,959,900
Retail 18,783 $ 734,508,100 $ 1,476,881,700
Association 3 $ 327,700 $ 704,500
Research and Education 3 $ 449,500 $ 807,700
Tourism 420 $ 15,376,500 $ 34,697,100
Total Direct Impact 20,910 $ 895,894,400 $ 2,022,165,600
Supplier Impact JobsWagesOutput
Agriculture 257 $ 6,791,900 $ 12,891,300
Business and Personal Services 2,024 $ 212,815,100 $ 359,965,900
Construction Jobs 58 $ 4,818,600 $ 13,705,800
Finance, Insurance and Real Estate 1,089 $ 65,533,800 $ 300,087,200
Government 131 $ 14,761,400 $ 21,670,700
Manufacturing 488 $ 48,709,900 $ 196,993,400
Mining 3 $ 178,900 $ 1,006,500
Other - $ - $ -
Retailing 110 $ 5,499,800 $ 12,084,600
Transportation and Communication 792 $ 84,774,900 $ 264,591,000
Travel and Entertainment 327 $ 13,779,400 $ 23,586,400
Wholesaling 281 $ 31,605,000 $ 83,583,300
Total Supplier Impact 5,560 $ 489,268,700 $ 1,290,166,100
Induced Economic ImpactJobsWagesOutput
Agriculture 57 $ 1,582,700 $ 3,182,500
Business and Personal Services 3,825 $ 298,911,700 $ 491,359,300
Construction 61 $ 4,810,300 $ 14,119,000
Finance, Insurance and Real Estate 1,251 $ 127,123,700 $ 580,093,700
Government 80 $ 9,297,600 $ 17,257,400
Manufacturing 338 $ 33,730,200 $ 162,199,300
Mining 2 $ 113,800 $ 677,100
Other 220 $ 10,857,500 $ 12,685,300
Retailing 1,066 $ 49,302,900 $ 111,163,100
Transportation and Communication 607 $ 63,465,300 $ 198,065,600
Travel and Entertainment 1,143 $ 45,098,900 $ 91,380,900
Wholesaling 247 $ 29,750,300 $ 87,745,900
Total Induced Economic Impact 8,897 $ 674,044,900 $ 1,769,929,100
Total Economic Impact
Total Jobs 35,367
Total Wages $ 2,059,208,000
Total Output $ 5,082,260,800
Tourism Impact
Visits 134,516
Tourists40,858
Spending $45,650,700
Grape and Wine Production
Winery Count 66
Vineyard Acres 112
Taxes
Federal Excise Taxes $ 26,347,200
State Excise Taxes $ 16,643,700
Sales Tax $ 87,656,300
Control State Markups $ -
Other Taxes $ 7,994,300
Total Consumption Taxes $ 138,641,500
Federal Consumption Taxes $ 26,347,200
State Consumption Taxes $ 112,294,300
Federal Business Taxes $ 348,722,300
State Business Taxes $ 165,298,500
Total Business Taxes $ 514,020,800
Total Federal Business and Consumption Taxes $ 375,069,500
Total State Business and Consumption Taxes $ 277,592,800
Total Federal and State Business and Consumption Taxes $ 652,662,300

About This Study

Methodologies for the 2022 WineAmerica Economic Impact Study

Methodology

Question and answer

Study Q & A

Contact

Jim Trezise, President, WineAmerica

John Dunham, John Dunham & Associates

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