Missouri Wine Industry

Missouri
Economic Impact Study
2022

WineAmerica, the National Association of American Wineries in Washington, commissioned a 2022 National Economic Impact Study of the Wine Industry by John Dunham & Associates. The study shows that the Missouri wine industry generated over $4 billion for the American economy in 2022. Since all 50 states produce and consume wine, the study includes detailed data for each state. Below is the information for Missouri.

Missouri Wine Industry Highlights

Total
Output

The wine industry generates close to $4.20 billion in total economic activity in the State of Missouri, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the state, generating business for firms seemingly unrelated to the wine industry. Real people, with real jobs, working in industries as varied as farming, banking, accounting, manufacturing, packaging, transportation, printing, and advertising depend on the wine industry for their livelihoods.

State
Reach

The Missouri wine industry includes a total of 146 wine producers¹ as well as 489 acres of vineyards.²

Job
Creation

The Missouri wine industry directly employs as many as 17,922 people, and generates an additional 5,916 jobs in supplier and ancillary industries which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 31,446 jobs are created and supported by the wine industry.

Wage
Generation

The Missouri wine industry provides good jobs, paying an average of $40,700 in annual wages and benefits. The total wages generated by direct, indirect, and induced economic activity driven by the wine industry are $1.28 billion.

Tourist
Activity

The Missouri wine industry is a major magnet for tourists and tourism-driven expenses. Missouri’s “wine country” regions generates 695,100 tourist visits and $235.89 million in annual tourism expenditures, benefiting local economies and tax bases.

Tax
Revenue

The Missouri wine industry generates sizeable tax revenues on the local, state, and national levels. In 2022, the industry will pay nearly $77.88 million in state and local taxes, and $168.28 million in federal taxes for a total of $246.16 million. In addition, the industry generates approximately $14.44 million federal consumption taxes and $80.46 million in state consumption taxes which include excise and sales taxes. 

1 – Throughout this study, the winery count refers to the number of winery facilities. A single winery may have multiple facilities throughout the state or country. Each of these facilities is included in the winery count.
2 – Vineyard acres refers only to independent farms not owned by wineries, which are counted under “Winery.” 

Economic Impact of the Missouri Wine Industry in 2022
Direct Economic ImpactJobsWagesOutput
Winery-1 1,130 $ 34,706,500 $ 340,346,200
Vineyard-2 128 $ 1,324,200 $ 7,381,800
Wholesale 543 $ 43,848,800 $ 159,003,800
Retail 13,495 $ 379,648,800 $ 947,003,900
Association 15 $ 1,210,100 $ 3,155,300
Research and Education 10 $ 837,200 $ 2,019,800
Tourism 2,601 $ 67,589,400 $ 179,287,100
Total Direct Impact 17,922 $ 529,165,000 $ 1,638,197,900
Supplier Impact JobsWagesOutput
Agriculture 329 $ 5,497,000 $ 30,430,100
Business and Personal Services 2,046 $ 146,871,500 $ 287,113,200
Construction Jobs 58 $ 3,424,900 $ 12,707,300
Finance, Insurance and Real Estate 980 $ 39,086,100 $ 230,747,800
Government 127 $ 11,490,700 $ 24,152,300
Manufacturing 567 $ 45,754,000 $ 269,990,100
Mining 9 $ 595,500 $ 4,207,500
Other - $ - $ -
Retailing 113 $ 3,925,000 $ 11,311,800
Transportation and Communication 907 $ 63,618,700 $ 227,980,300
Travel and Entertainment 372 $ 10,466,100 $ 24,614,100
Wholesaling 408 $ 33,317,300 $ 107,061,400
Total Supplier Impact 5,916 $ 364,046,800 $ 1,230,315,900
Induced Economic ImpactJobsWagesOutput
Agriculture 261 $ 4,711,900 $ 28,204,300
Business and Personal Services 2,982 $ 168,246,300 $ 331,948,400
Construction 53 $ 2,880,200 $ 11,135,600
Finance, Insurance and Real Estate 989 $ 55,682,800 $ 346,871,300
Government 81 $ 6,587,600 $ 18,788,000
Manufacturing 402 $ 32,722,600 $ 222,084,300
Mining 6 $ 299,500 $ 2,432,800
Other 188 $ 7,502,600 $ 11,507,400
Retailing 948 $ 30,232,000 $ 86,890,700
Transportation and Communication 485 $ 34,420,000 $ 135,879,900
Travel and Entertainment 1,008 $ 25,534,000 $ 69,803,200
Wholesaling 205 $ 17,397,200 $ 63,398,100
Total Induce Economic Impact 7,608 $ 386,216,700 $ 1,328,944,000
Total Economic Impact
Total Jobs 31,446
Total Wages $ 1,279,428,500
Total Output $ 4,197,457,800
Tourism Impact
Visits 695,069
Tourists211,121
Spending $235,886,100
Grape and Wine Production
Winery Count 146
Vineyard Acres 489
Taxes
Federal Excise Taxes $ 14,439,300
State Excise Taxes $ 6,965,500
Sales Tax $ 73,489,700
Control State Markups $ -
Other Taxes $ -
Total Consumption Taxes $ 94,894,500
Federal Consumption Taxes $ 14,439,300
State Consumption Taxes $ 80,455,200
Federal Business Taxes $ 168,276,300
State Business Taxes $ 77,882,800
Total Business Taxes $ 246,159,100
Total Federal Business and Consumption Taxes $ 182,715,600
Total State Business and Consumption Taxes $ 158,338,000
Total Federal and State Business and Consumption Taxes $ 341,053,600

About This Study

Methodologies for the 2022 WineAmerica Economic Impact Study

Methodology

Question and answer

Study Q & A

Contact

Jim Trezise, President, WineAmerica

John Dunham, John Dunham & Associates

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