New Hampshire Wine Industry

New Hampshire
Economic Impact Study
2022

WineAmerica, the National Association of American Wineries in Washington, commissioned a 2022 National Economic Impact Study of the Wine Industry by John Dunham & Associates. The study shows that the New Hampshire wine industry generated over $1 billion for the American economy in 2022. Since all 50 states produce and consume wine, the study includes detailed data for each state. Below is the information for New Hampshire.

New Hampshire Wine Industry Highlights

Total
Output

The wine industry generates close to $1.01 billion in total economic activity in the State of New Hampshire, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the state, generating business for firms seemingly unrelated to the wine industry. Real people, with real jobs, working in industries as varied as farming, banking, accounting, manufacturing, packaging, transportation, printing, and advertising depend on the wine industry for their livelihoods.

State
Reach

The New Hampshire wine industry includes a total of 30 wine producers¹ as well as 0 acres of vineyards.²

Job
Creation

The New Hampshire wine industry directly employs as many as 4,756 people, and generates an additional 1,208 jobs in supplier and ancillary industries which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 7,788 jobs are created and supported by the wine industry.

Wage
Generation

The New Hampshire wine industry provides good jobs, paying an average of $51,700 in annual wages and benefits. The total wages generated by direct, indirect, and induced economic activity driven by the wine industry are $402.30 million.

Tourist
Activity

The New Hampshire wine industry is a major magnet for tourists and tourism-driven expenses. New Hampshire’s “wine country” regions generates 4400 tourist visits and $1.49 million in annual tourism expenditures, benefiting local economies and tax bases.

Tax
Revenue

The New Hampshire wine industry generates sizeable tax revenues on the local, state, and national levels. In 2022, the industry will pay nearly $23.81 million in state and local taxes, and $63.59 million in federal taxes for a total of $87.40 million. In addition, the industry generates approximately $7.21 million federal consumption taxes and ($41,328,100) in state consumption taxes which include excise and sales taxes.

1 – Throughout this study, the winery count refers to the number of winery facilities. A single winery may have multiple facilities throughout the state or country. Each of these facilities is included in the winery count.
2 – Vineyard acres refers only to independent farms not owned by wineries, which are counted under “Winery.” 

Economic Impact of the New Hampshire Wine Industry in 2022

Direct Economic ImpactJobsWagesOutput
Winery-1 109 $ 3,927,100 $ 34,769,700
Vineyard-2 - $ - $ -
Wholesale 104 $ 9,229,800 $ 31,410,700
Retail 4,528 $ 183,493,900 $ 358,579,500
Association - $ - $ -
Research and Education - $ - $ -
Tourism 15 $ 527,900 $ 1,136,000
Total Direct Impact 4,756 $ 197,178,700 $ 425,895,900
Supplier Impact JobsWagesOutput
Agriculture 46 $ 401,000 $ 1,984,200
Business and Personal Services 419 $ 35,665,300 $ 63,011,900
Construction Jobs 18 $ 1,364,800 $ 3,335,200
Finance, Insurance and Real Estate 247 $ 10,670,400 $ 58,721,900
Government 29 $ 2,892,300 $ 4,775,500
Manufacturing 114 $ 9,405,400 $ 40,602,700
Mining 1 $ 50,200 $ 369,800
Other - $ - $ -
Retailing 29 $ 1,405,200 $ 3,021,200
Transportation and Communication 158 $ 12,818,600 $ 47,784,700
Travel and Entertainment 84 $ 3,198,700 $ 5,713,800
Wholesaling 63 $ 6,448,000 $ 18,365,800
Total Supplier Impact 1,208 $ 84,319,900 $ 247,686,700
Induced Economic ImpactJobsWagesOutput
Agriculture 20 $ 288,300 $ 928,200
Business and Personal Services 753 $ 55,410,700 $ 93,622,200
Construction 15 $ 1,092,600 $ 2,960,700
Finance, Insurance and Real Estate 237 $ 16,809,200 $ 100,628,700
Government 18 $ 1,833,100 $ 4,219,700
Manufacturing 78 $ 6,292,700 $ 29,502,100
Mining 1 $ 28,100 $ 233,600
Other 39 $ 1,861,500 $ 2,217,700
Retailing 258 $ 11,307,800 $ 25,229,400
Transportation and Communication 114 $ 10,992,700 $ 35,629,500
Travel and Entertainment 240 $ 9,048,300 $ 19,015,400
Wholesaling 51 $ 5,840,500 $ 17,786,500
Total Induced Economic Impact 1,824 $ 120,805,500 $ 331,973,700
Total Economic Impact
Total Jobs 7,788
Total Wages $ 402,304,100
Total Output $ 1,005,556,300
Tourism Impact
Visits 4,404
Tourists1,338
Spending $1,494,600
Grape and Wine Production
Winery Count 30
Vineyard Acres -
Taxes
Federal Excise Taxes $ 7,214,000
State Excise Taxes $ -
Sales Tax $ -
Control State Markups $ (41,328,100)
Other Taxes $ -
Total Consumption Taxes $ (34,114,100)
Federal Consumption Taxes $ 7,214,000
State Consumption Taxes $ (41,328,100)
Federal Business Taxes $ 63,589,900
State Business Taxes $ 23,808,400
Total Business Taxes $ 87,398,300
Total Federal Business and Consumption Taxes $ 70,803,900
Total State Business and Consumption Taxes $ (17,519,700)
Total Federal and State Business and Consumption Taxes $ 53,284,200

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