North Carolina Wine Industry

North Carolina
Economic Impact Study
2022

WineAmerica, the National Association of American Wineries in Washington, commissioned a 2022 National Economic Impact Study of the Wine Industry by John Dunham & Associates. The study shows that the North Carolina wine industry generated over $6 billion for the American economy in 2022. Since all 50 states produce and consume wine, the study includes detailed data for each state. Below is the information for North Carolina.

North Carolina Wine Industry Highlights

Total
Output

The wine industry generates close to $6.10 billion in total economic activity in the State of North Carolina, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the state, generating business for firms seemingly unrelated to the wine industry. Real people, with real jobs, working in industries as varied as farming, banking, accounting, manufacturing, packaging, transportation, printing, and advertising depend on the wine industry for their livelihoods.

State
Reach

The North Carolina wine industry includes a total of 187 wine producers¹ as well as 169 acres of vineyards.²

Job
Creation

The North Carolina wine industry directly employs as many as 25,515 people, and generates an additional 8,701 jobs in supplier and ancillary industries which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 44,937 jobs are created and supported by the wine industry.

Wage
Generation

The North Carolina wine industry provides good jobs, paying an average of $43,400 in annual wages and benefits. The total wages generated by direct, indirect, and induced economic activity driven by the wine industry are $1.95 billion.

Tourist
Activity

The North Carolina wine industry is a major magnet for tourists and tourism-driven expenses. North Carolina’s “wine country” regions generates 639600 tourist visits and $217.08 million in annual tourism expenditures, benefiting local economies and tax bases.

Tax
Revenue

The North Carolina wine industry generates sizeable tax revenues on the local, state, and national levels. In 2022, the industry will pay nearly $102.50 million in state and local taxes, and $245.57 million in federal taxes for a total of $348.07 million. In addition, the industry generates approximately $30.35 million federal consumption taxes and $193.09 million in state consumption taxes which include excise and sales taxes.

1 – Throughout this study, the winery count refers to the number of winery facilities. A single winery may have multiple facilities throughout the state or country. Each of these facilities is included in the winery count.
2 – Vineyard acres refers only to independent farms not owned by wineries, which are counted under “Winery.” 

Economic Impact of the North Carolina Wine Industry in 2022
Direct Economic ImpactJobsWagesOutput
Winery-1 1,083 $ 45,336,300 $ 358,356,700
Vineyard-2 84 $ 1,832,600 $ 7,374,700
Wholesale 800 $ 63,237,100 $ 237,444,300
Retail 21,161 $ 654,368,800 $ 1,486,990,400
Association 18 $ 1,309,300 $ 3,603,900
Research and Education 15 $ 1,405,600 $ 3,476,100
Tourism 2,354 $ 66,089,500 $ 164,991,900
Total Direct Impact 25,515 $ 833,579,200 $ 2,262,238,000
Supplier Impact JobsWagesOutput
Agriculture 378 $ 10,375,500 $ 39,848,100
Business and Personal Services 2,917 $ 201,366,300 $ 395,691,300
Construction Jobs 89 $ 5,035,800 $ 19,329,000
Finance, Insurance and Real Estate 1,633 $ 70,536,800 $ 392,761,300
Government 160 $ 14,965,300 $ 26,618,300
Manufacturing 934 $ 69,881,700 $ 401,497,900
Mining 8 $ 293,300 $ 3,408,600
Other - $ - $ -
Retailing 161 $ 6,137,800 $ 16,404,200
Transportation and Communication 1,454 $ 101,478,600 $ 353,366,700
Travel and Entertainment 480 $ 15,085,000 $ 30,578,900
Wholesaling 487 $ 41,499,600 $ 128,650,200
Total Supplier Impact 8,701 $ 536,655,700 $ 1,808,154,500
Induced Economic ImpactJobsWagesOutput
Agriculture 213 $ 8,002,500 $ 34,023,400
Business and Personal Services 3,960 $ 232,883,700 $ 434,876,800
Construction 74 $ 4,065,400 $ 15,542,700
Finance, Insurance and Real Estate 1,425 $ 89,643,600 $ 544,655,000
Government 100 $ 8,375,400 $ 22,030,300
Manufacturing 784 $ 55,597,200 $ 425,724,500
Mining 5 $ 163,900 $ 2,062,500
Other 211 $ 7,175,300 $ 10,415,100
Retailing 1,463 $ 49,588,000 $ 133,544,900
Transportation and Communication 723 $ 56,541,400 $ 204,266,500
Travel and Entertainment 1,458 $ 41,298,900 $ 102,560,300
Wholesaling 305 $ 27,879,500 $ 95,582,800
Total Induced Economic Impact 10,721 $ 581,214,800 $ 2,025,284,800
Total Economic Impact
Total Jobs 44,937
Total Wages $ 1,951,449,700
Total Output $ 6,095,677,300
Tourism Impact
Visits 639,649
Tourists194,288
Spending $217,078,100
Grape and Wine Production
Winery Count 187
Vineyard Acres 169
Taxes
Federal Excise Taxes $ 30,346,800
State Excise Taxes $ 34,855,200
Sales Tax $ 158,230,900
Control State Markups $ -
Other Taxes $ -
Total Consumption Taxes $ 223,432,900
Federal Consumption Taxes $ 30,346,800
State Consumption Taxes $ 193,086,100
Federal Business Taxes $ 245,566,800
State Business Taxes $ 102,503,900
Total Business Taxes $ 348,070,700
Total Federal Business and Consumption Taxes $ 275,913,600
Total State Business and Consumption Taxes $ 295,590,000
Total Federal and State Business and Consumption Taxes $ 571,503,600

About This Study

Methodologies for the 2022 WineAmerica Economic Impact Study

Methodology

Question and answer

Study Q & A

Contact

Jim Trezise, President, WineAmerica

John Dunham, John Dunham & Associates

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