Oregon Wine Industry

Oregon
Economic Impact Study
2022

WineAmerica, the National Association of American Wineries in Washington, commissioned a 2022 National Economic Impact Study of the Wine Industry by John Dunham & Associates. The study shows that the Oregon wine industry generated over $7 billion for the American economy in 2022. Since all 50 states produce and consume wine, the study includes detailed data for each state. Below is the information for Oregon.

Oregon Wine Industry Highlights

Total
Output

The wine industry generates close to $7.19 billion in total economic activity in the State of Oregon, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the state, generating business for firms seemingly unrelated to the wine industry. Real people, with real jobs, working in industries as varied as farming, banking, accounting, manufacturing, packaging, transportation, printing, and advertising depend on the wine industry for their livelihoods.

State
Reach

The Oregon wine industry includes a total of 726 wine producers¹ as well as 3,748 acres of vineyards.²

Job
Creation

The Oregon wine industry directly employs as many as 26,676 people, and generates an additional 11,247 jobs in supplier and ancillary industries which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 50,786 jobs are created and supported by the wine industry.

Wage
Generation

The Oregon wine industry provides good jobs, paying an average of $47,500 in annual wages and benefits. The total wages generated by direct, indirect, and induced economic activity driven by the wine industry are $2.41 billion.

Tourist
Activity

The Oregon wine industry is a major magnet for tourists and tourism-driven expenses. Oregon’s “wine country” regions generates 2.36 million tourist visits and $801.99 million in annual tourism expenditures, benefiting local economies and tax bases.

Tax
Revenue

The Oregon wine industry generates sizeable tax revenues on the local, state, and national levels. In 2022, the industry will pay nearly $112.72 million in state and local taxes, and $328.97 million in federal taxes for a total of $441.69 million. In addition, the industry generates approximately $14.14 million federal consumption taxes and $10.88 million in state consumption taxes which include excise and sales taxes. 

1 – Throughout this study, the winery count refers to the number of winery facilities. A single winery may have multiple facilities throughout the state or country. Each of these facilities is included in the winery count. Total Oregon wineries of all license types + 1,058.

2 – Vineyard acres refers only to independent farms not owned by wineries, which are counted under “Winery.” Total planted acreage in Oregon, when combining estate and non-estate vineyards equals 41,899.

Economic Impact of the Oregon Wine Industry in 2022
Direct Economic ImpactJobsWagesOutput
Winery-1 4,042 $ 205,476,900 $ 1,342,645,200
Vineyard-2 1,096 $ 17,643,000 $ 79,863,000
Wholesale 475 $ 39,677,400 $ 136,642,600
Retail 12,247 $ 449,573,700 $ 908,410,200
Association 24 $ 1,923,700 $ 4,931,600
Research and Education 90 $ 8,638,400 $ 22,820,800
Tourism 8,702 $ 266,089,400 $ 609,562,000
Total Direct Impact 26,676 $ 989,022,500 $ 3,104,875,400
Supplier Impact JobsWagesOutput
Agriculture 1,804 $ 50,637,100 $ 125,318,300
Business and Personal Services 3,383 $ 257,084,900 $ 476,092,100
Construction Jobs 102 $ 6,916,200 $ 22,617,400
Finance, Insurance and Real Estate 1,415 $ 71,692,700 $ 352,123,200
Government 216 $ 21,628,400 $ 57,885,900
Manufacturing 676 $ 62,012,400 $ 300,896,700
Mining 7 $ 260,800 $ 2,510,300
Other - $ - $ -
Retailing 184 $ 7,519,200 $ 17,908,200
Transportation and Communication 1,538 $ 113,658,300 $ 365,348,100
Travel and Entertainment 696 $ 20,952,100 $ 41,520,200
Wholesaling 1,226 $ 104,086,200 $ 312,263,300
Total Supplier Impact 11,247 $ 716,448,300 $ 2,074,483,700
Induced Economic ImpactJobsWagesOutput
Agriculture 262 $ 7,363,500 $ 21,936,800
Business and Personal Services 5,469 $ 342,034,600 $ 625,772,400
Construction 105 $ 6,636,700 $ 22,374,100
Finance, Insurance and Real Estate 1,088 $ 62,470,800 $ 461,567,000
Government 163 $ 14,969,300 $ 44,401,200
Manufacturing 345 $ 24,457,000 $ 143,087,800
Mining 4 $ 111,300 $ 1,423,200
Other 333 $ 14,802,200 $ 21,683,700
Retailing 1,859 $ 69,130,000 $ 166,142,000
Transportation and Communication 920 $ 71,949,100 $ 246,656,800
Travel and Entertainment 1,930 $ 56,746,500 $ 134,399,500
Wholesaling 385 $ 35,417,900 $ 117,535,600
Total Induced Economic Impact 12,863 $ 706,088,900 $ 2,006,980,100
Total Economic Impact
Total Jobs 50,786
Total Wages $ 2,411,559,700
Total Output $ 7,186,339,200
Tourism Impact
Visits 2,363,181
Tourists717,794
Spending $801,994,400
Grape and Wine Production
Winery Count 726
Vineyard Acres 3,748
Taxes
Federal Excise Taxes $ 14,135,000
State Excise Taxes $ 10,877,400
Sales Tax $ -
Control State Markups $ -
Other Taxes $ -
Total Consumption Taxes $ 25,012,400
Federal Consumption Taxes $ 14,135,000
State Consumption Taxes $ 10,877,400
Federal Business Taxes $ 328,970,300
State Business Taxes $ 112,719,100
Total Business Taxes $ 441,689,400
Total Federal Business and Consumption Taxes $ 343,105,300
Total State Business and Consumption Taxes $ 123,596,500
Total Federal and State Business and Consumption Taxes $ 466,701,800

About This Study

Methodologies for the 2022 WineAmerica Economic Impact Study

Methodology

Question and answer

Study Q & A

Contact

Jim Trezise, President, WineAmerica

John Dunham, John Dunham & Associates

Return to Study Home Page