Utah Wine Industry

Utah
Economic Impact Study
2022

WineAmerica, the National Association of American Wineries in Washington, commissioned a 2022 National Economic Impact Study of the Wine Industry by John Dunham & Associates. The study shows that the Utah wine industry generated over $834 million for the American economy in 2022. Since all 50 states produce and consume wine, the study includes detailed data for each state. Below is the information for Utah.

Utah Wine Industry Highlights

Total
Output

The wine industry generates close to $834.09 million in total economic activity in the State of Utah, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the state, generating business for firms seemingly unrelated to the wine industry. Real people, with real jobs, working in industries as varied as farming, banking, accounting, manufacturing, packaging, transportation, printing, and advertising depend on the wine industry for their livelihoods.

State
Reach

The Utah wine industry includes a total of 7 wine producers¹ as well as 55 acres of vineyards.²

Job
Creation

The Utah wine industry directly employs as many as 3,099 people, and generates an additional 1,143 jobs in supplier and ancillary industries which supply goods and services to the industry, and whose sales depend on the wine industry’s economic activity. Ultimately, 5,804 jobs are created and supported by the wine industry.

Wage
Generation

The Utah wine industry provides good jobs, paying an average of $39,600 in annual wages and benefits. The total wages generated by direct, indirect, and induced economic activity driven by the wine industry are $229.89 million.

Tourist
Activity

The Utah wine industry is a major magnet for tourists and tourism-driven expenses. Utah’s “wine country” regions generates 4000 tourist visits and $1.37 million in annual tourism expenditures, benefiting local economies and tax bases.

Tax
Revenue

The Utah wine industry generates sizeable tax revenues on the local, state, and national levels. In 2022, the industry will pay nearly $14.33 million in state and local taxes, and $36.31 million in federal taxes for a total of $50.63 million. In addition, the industry generates approximately $3.63 million federal consumption taxes and $68.82 million in state consumption taxes which include excise and sales taxes. 

1 – Throughout this study, the winery count refers to the number of winery facilities. A single winery may have multiple facilities throughout the state or country. Each of these facilities is included in the winery count.
2 – Vineyard acres refers only to independent farms not owned by wineries, which are counted under “Winery.” 

Economic Impact of the Utah Wine Industry in 2022
Direct Economic ImpactJobsWagesOutput
Winery-1 19 $ 823,700 $ 6,209,000
Vineyard-2 10 $ 251,700 $ 810,300
Wholesale 49 $ 3,504,700 $ 13,599,100
Retail 3,002 $ 78,994,600 $ 187,064,400
Association - $ - $ -
Research and Education 4 $ 298,300 $ 790,800
Tourism 15 $ 388,400 $ 1,040,100
Total Direct Impact 3,099 $ 84,261,400 $ 209,513,700
Supplier Impact JobsWagesOutput
Agriculture 80 $ 1,822,300 $ 6,208,400
Business and Personal Services 312 $ 19,884,500 $ 41,045,600
Construction Jobs 8 $ 502,700 $ 1,996,700
Finance, Insurance and Real Estate 288 $ 11,321,200 $ 67,945,900
Government 18 $ 1,658,300 $ 3,304,900
Manufacturing 228 $ 15,945,600 $ 100,533,400
Mining 18 $ 1,651,400 $ 11,892,300
Other - $ - $ -
Retailing 20 $ 793,200 $ 1,965,400
Transportation and Communication 86 $ 7,406,800 $ 28,559,800
Travel and Entertainment 52 $ 1,405,400 $ 3,051,600
Wholesaling 33 $ 2,697,200 $ 8,431,800
Total Supplier Impact 1,143 $ 65,088,600 $ 274,935,800
Induced Economic ImpactJobsWagesOutput
Agriculture 60 $ 1,536,700 $ 5,426,000
Business and Personal Services 412 $ 22,850,500 $ 43,401,600
Construction 7 $ 439,800 $ 1,711,700
Finance, Insurance and Real Estate 436 $ 20,199,100 $ 132,200,300
Government 13 $ 1,121,600 $ 2,954,900
Manufacturing 197 $ 13,914,800 $ 101,053,300
Mining 9 $ 735,300 $ 5,465,700
Other 24 $ 976,800 $ 1,383,600
Retailing 146 $ 5,658,800 $ 14,130,300
Transportation and Communication 79 $ 6,476,700 $ 22,403,400
Travel and Entertainment 148 $ 3,843,000 $ 9,904,300
Wholesaling 31 $ 2,782,000 $ 9,604,600
Total Induced Economic Impact 1,562 $ 80,535,100 $ 349,639,700
Total Economic Impact
Total Jobs 5,804
Total Wages $ 229,885,100
Total Output $ 834,089,200
Tourism Impact
Visits 4,032
Tourists1,225
Spending $1,368,500
Grape and Wine Production
Winery Count 7
Vineyard Acres 55
Taxes
Federal Excise Taxes $ 3,633,300
State Excise Taxes $ -
Sales Tax $ 36,088,600
Control State Markups $ 32,735,300
Other Taxes $ -
Total Consumption Taxes $ 72,457,200
Federal Consumption Taxes $ 3,633,300
State Consumption Taxes $ 68,823,900
Federal Business Taxes $ 36,307,900
State Business Taxes $ 14,326,600
Total Business Taxes $ 50,634,500
Total Federal Business and Consumption Taxes $ 39,941,200
Total State Business and Consumption Taxes $ 83,150,500
Total Federal and State Business and Consumption Taxes $ 123,091,700

About This Study

Methodologies for the 2022 WineAmerica Economic Impact Study

Methodology

Question and answer

Study Q & A

Contact

Jim Trezise, President, WineAmerica

John Dunham, John Dunham & Associates

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