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Martin Macmillan

CEO and Founder, Pollen VC

Martin Macmillan is the Founder and CEO of Pollen VC. He has 20 years of experience in launching and building technology businesses in financial services and media sectors.

Jul 14, 2022

Using player cohort data to open up new sources of funding for mobile gaming studios

Pollen VC tells how mobile gaming studios can unlock new sources of funding when they use player cohort data to better predict LTV and increase valuation.